In the rapidly evolving smartphone market, Itel has made a significant entry with the launch of its latest midrange offerings, the Itel S25 and Itel S25 Ultra. Launched recently in the Philippines, these devices not only promise cutting-edge technology but also stand out in a competitive field, particularly as rival brands gear up for their own flagship releases. The timing of Itel’s launch, juxtaposed against the anticipated debut of Samsung’s Galaxy S25 series in early 2025, marks a strategic move for the growing company.
Both models feature impressive 6.78-inch AMOLED displays that deliver vibrant colors and deep contrasts, ideal for multimedia consumption. The standard Itel S25 model boasts a 120Hz refresh rate, ensuring smooth scrolling and responsiveness, which is particularly appealing for gaming enthusiasts. Meanwhile, the S25 Ultra elevates user experience further with its curved AMOLED screen, a touch of luxury in the midrange market. Both smartphones also come with advanced in-display fingerprint scanners, providing users with secure and seamless access to their devices.
Photography is a focal point for both the Itel S25 and S25 Ultra, with a robust 50-megapixel primary camera situated on the rear. This camera setup is designed to capture stunning images under various lighting conditions, appealing to both casual users and photography aficionados. Additionally, the 32-megapixel front-facing camera is equipped for high-quality selfies and video calls, making these devices suitable for content creators who value image quality.
Under the hood, the Itel S25 houses an as-yet undisclosed Unisoc processor, while the S25 Ultra is powered by the Unisoc T620 chipset. The latter variation also supports 8GB of LPDDR4X RAM, offering a substantial boost in multitasking capability. To cater to different storage needs, it provides options of up to 512GB of UFS 2.2 storage, ensuring users have enough space for apps, photos, and videos. Battery life is another highlight, with both models packed with a 5,000mAh battery designed to last through extensive usage. However, it is worth noting that there are no indications for fast charging support, which could be a drawback for some users.
The devices come with a range of connectivity options typical for modern smartphones, including 4G LTE, Wi-Fi, Bluetooth, GPS, and NFC capabilities. Furthermore, the S25 Ultra boasts an infrared transmitter, adding to its versatility by allowing users to control household appliances directly from their phone. Both the S25 and S25 Ultra are dual SIM devices, providing flexibility for users who manage multiple numbers.
In terms of affordability, the Itel S25 is priced attractively, starting at PHP 5,799 (approximately Rs. 8,400), while the S25 Ultra begins at PHP 10,999 (around Rs. 15,900). This competitive pricing positions the Itel S25 series as accessible options for smartphone buyers looking for quality without breaking the bank. Pre-orders are available through platforms like Shopee, and the variety of color options adds a personal touch for potential buyers.
The Itel S25 series serves as a testament to the brand’s commitment to providing high-quality, feature-rich smartphones at midrange prices. As the company continues to expand its footprint in the competitive landscape of mobile technology, the S25 and S25 Ultra have the potential to attract a significant audience eager for innovation without the premium price tag.
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