Ford Motor Company is taking bold steps with the redesign of its flagship three-row SUV, the Expedition. Recognizing that consumer preferences have shifted dramatically in recent years, Ford is enhancing both the design and technological features of the Expedition to maintain its competitive edge. The new model incorporates a more polished exterior and a modernized interior, aimed at providing a more luxurious driving and riding experience. With technology becoming increasingly integral to daily life, features such as a 24-inch driver display and the company’s innovative BlueCruise hands-free highway driving system are noteworthy additions that cater to the tech-savvy family.
The development of the 2025 Expedition reflects a significant commitment to consumer feedback. According to Trevor Scott, general manager of Ford Utilities, over 1,100 hours were dedicated to gathering insights from customers about their daily routines and needs. This deep dive into consumer behavior has enabled Ford to rethink the Expedition’s overall design. The focus on enhancing family convenience is evident in the vehicle’s layout, which is designed to simplify life for users both during travels and in their everyday routines. Such an emphasis on understanding the customer experience is a strategic move that could differentiate the Expedition in a saturated market.
Although Ford has not yet disclosed the pricing for the 2025 Expedition, the current models range from $55,000 to $84,000, with an average transaction price around $70,000. This positions the Expedition as a premium option in its class, but with competition heating up from both traditional rivals like Chevrolet and GMC and new entrants like the Jeep Wagoneer, consumers are becoming more discerning about value. As the SUV market continues to expand, especially with the rise of three-row crossovers such as the Kia Telluride and Hyundai Palisade, Ford must be strategic about how it positions pricing and features in order to appeal to a broader segment of potential buyers.
The market for full-size SUVs has shown steady growth, now making up approximately 2.7% of the U.S. vehicle market, which is a significant increase from 2% just six years ago. The shift in consumer preference towards three-row SUVs can be attributed to their versatility and family-friendly features. As competitors grow in popularity and complexity, Ford has smartly diversified the Expedition’s trim offerings by introducing the Active, Platinum (including an “Ultimate” variant), King Ranch, and Tremor models. The addition of the off-road inspired Tremor package is particularly noteworthy, aiming to attract adventure-seekers looking for rugged capabilities in a full-size SUV.
Under the hood, the 2025 Expedition will continue to utilize Ford’s robust 3.5-liter EcoBoost V6 engine, with an option for a high-output version offering impressive power specifications of 440 horsepower and 510 foot-pounds of torque. This focus on performance is crucial for maintaining consumer interest, especially among those who seek both comfort and capability in their SUV.
The redesign of the Ford Expedition not only aligns the vehicle with current market trends but also addresses the specific needs of modern families, positioning it as a formidable contender in the full-size SUV landscape. As Ford prepares to launch this revamped model, the balance between technological advancement, consumer insights, and competitive pricing will be critical in securing its place in a rapidly evolving automotive market.
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